Movie Theater Advertising
As anyone that has been to see a movie in the past few years could tell you, Movie Theater advertising is definitely becoming more popular. The idea behind movie theater advertising is a sound one,...
View ArticleThe Best Magazine Ads
If you look at the best magazine ads of the last 50 years, you will notice that they all have one thing in common – They are both interesting and eye catching. Having a good ad that teaches a reader...
View ArticleCost of Advertising
The cost of advertising can be a difficult hurdle for a lot of new businesses to overcome. Many of us start small businesses and base our start-up capital on more concrete items and only build in a...
View ArticleBest Advertising Posters
Advertising posters are nowhere near as popular as they once were, but there is still a time and a place that can make this form of advertising very effective. Of course, they are still used for movies...
View ArticleWorking with a Mail House
I’ve been working with the same mail house for two years now, but there was a time I pretty much tried them all. Many of these companies are incredibly difficult to work with and the campaign costs can...
View ArticleDifferent Types of Marketing
With all the various types of marketing out there, the most frequently asked question I receive is which one is best for any given business. People are starting to realize that what works for one type...
View ArticleDefining your Marketing Objectives
One of the most important parts of a marketing plan is the marketing objectives. This process may not be easy for small business owners, but it should be the cornerstone of all of your marketing...
View ArticleExcellent Customer Service
Excellent customer service can be best defined by the act of helping a customer achieve their objective. This objective may be something as simple as returning a product to a retail store, or asking a...
View ArticleSales Associate Job Description
A good sales associate job description is unambiguous, easy to follow, and covers all aspects of the associate position. Creating this document should be a group effort involving HR, store managers,...
View ArticlePersuasive Articles
The method used to write persuasive articles is different than any other form of writing. Using the written word to get someone to take a specific action or thing a specific way can be a challenge....
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